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FAQ

Which service is better: Organic or Paid?
What exactly is Pay Per Click?
How long does it take to see results?
How does Mineral achieve so much success in the organic rankings?
What is Black Hat SEO?
Can Mineral guarantee the number #1 position?

Which service is better: Organic or Paid?
Both services have their positives and negatives. However, they are most effective when used in conjunction. A good PPC campaign will position your site on any keyword you choose, guaranteed. The negative is the fluctuation in PPC bid price. It can be very expensive and it is shown that only 10% of users click on the PPC links as opposed to organic results. Organic listings bring in far more traffic, but are not guaranteed rankings. Used in conjunction, a good PPC and SEO campaign can fully utilize Google's user base.

The search engines, Google in particular, protect the integrity of their organic results. Unethical SEO techniques that seek to manipulate or exploit the search engine algorithms to bring faster rankings can lead to the site being banned or penalized by the search engines. Mineral | Sunstone does not utilize any unethical SEO techniques. We protect our clients by using only ethical methodologies to ensure that the techniques we use won't harm your site.

What exactly is Pay Per Click?
Pay Per Click (PPC) is an advertising model used on the main search engines where advertisers bid on keywords associated with their business and targeting their audience. Advertiser will pay the bid price every time someone clicks on the ad, called sponsored advertising.

Please visit our Pay Per Click page for more info.

How long does it take to see results?
The amount of time required to see results for an organic campaign range anywhere from 30 days for existing sites in local or niche markets to a few months for newer websites in a competitive of national/global market.

Results from a paid campaign can be seen as soon as the campaign is active.

How does Mineral achieve so much success in the organic rankings?
Since we have been doing this for so long, we have developed techniques that really work. Our customized approach guarantees that your site and your competitors will be analyzed in depth so we can build a special plan just for you. We work creatively within the ethical guidelines to get the most results out of each website.

What is Black Hat SEO?
Optimization techniques that are used to get higher search rankings in an unethical manner fall under the "Black Hat" category. Search engines actively look for sites that employ these techniques and may remove their listings.

Black Hat SEO techniques usually include one or more of the following characteristics:
  • Go around search engine rules and regulations
  • Create a poor user experience
  • Unethically present content in a different visual or non-visual way to search engine spiders and search engine users

Can Mineral guarantee the number #1 position?
Nobody can guarantee a number one position or specific ranking for your site for a given keyword phrase. There are simply too many factors beyond anyone's control - the search engines changing their ranking algorithms, efforts made by competitors, and new sites being added to the web. Even though we can't guarantee it, we'll still be very honest and let you know that we can rank it right up at the top. However, Mineral | Sunstone, by invitation only, will ensure that your website is qualified before proceeding in order to guarantee the results we stand by.



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